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Research Folios

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Showing 6 results for “Marketing And Advertising”.

B2B Growth Systems That Scale
Marketing And Advertising

B2B Growth Systems That Scale

A field guide for building sustainable demand engines in complex buying environments with long sales cycles.

David Brooks
Mar 2, 2026
7 min read
Retention Journeys in B2B
Marketing And Advertising

Retention Journeys in B2B

How customer success teams are rethinking lifecycle strategies to improve activation, adoption, and expansion outcomes.

Ana Flores
Feb 25, 2026
5 min read
Marketing Models for the AI Era
Marketing And Advertising

Marketing Models for the AI Era

The changing role of brand, media, and experimentation as AI reshapes demand generation and customer experience.

Priya Shah
Jan 12, 2026
11 min read
Customer Journey & Messaging Ops
Marketing And Advertising

Customer Journey & Messaging Ops

How marketing teams can connect product narratives to purchase intent through disciplined message architecture.

Elise Martin
Nov 21, 2025
7 min read
Executive Content Operations
Marketing And Advertising

Executive Content Operations

How narrative, content systems, and approvals are being streamlined to increase executive clarity and velocity.

Brianna Wright
Feb 20, 2026
6 min read
Intelligent Journey Design
Marketing And Advertising

Intelligent Journey Design

How leading teams turn signal, intent, and operational awareness into journeys that intelligently adapt over time.

Nora Singh
Mar 18, 2026
9 min read